Visual Merchandiser Manager, RAK Ceramics | Dec 2025 – Current

• Designed detailed 3D models & walkthroughs for new store formats, enhancing stakeholder engagement.

• Developed innovative display concepts & ensured consistent brand identity across all retail formats.

• Orchestrate new store launches with site visits, layout planning, & display designs.

• Coordinated with vendors for sourcing & timely delivery of display materials.

 

Visual Merchandiser Deputy Manager, NITCO Tiles Ltd | Jun 2019 – Dec 2024

• Delivered 3D store designing & walkthroughs for 30+ retail locations.

• Created cohesive visual identity strategies across formats.

• Managed vendor networks, achieving 15% cost savings through negotiation.

• Oversaw end-to-end store launch processes & display execution.

• Part of getting the New Product launch activities.

 

Visual Merchandiser, Touchwood Design Studio | Sep 2018 – Jun 2019

• Lead project planning, cost evaluation, & design briefs.

• Supervised production & execution teams for seamless implementation.

 

Regional Visual Merchandiser, Future Retail | Mar 2018 – Jun 2018

• Directed production & execution of visual strategies.

• Developed & oversaw vendor relationships across regions.

 

Visual Merchandising Manager, Landmark Group | Jun 2017 – Feb 2018

• Planned & Executed VM plans - own label product concepts across Pan India stores.

• Led new store launches at Prozone Mall & Vega City.

• Standardized visual communication across stores – Promotion / Thematic & Product.

 

Visual Merchandiser Manager, Future Retail | Jun 2010 – Jun 2017

• Spearheaded VM and MarCom for Karnataka & Goa regions.

• Designed & lead region-specific activations & national promotions.

• Trained and mentored store VM teams.

• Oversaw vendor consolidation & cost-effective sourcing.

• Automate communication system from manual.

 

Area Visual Merchandiser, Reliance Digital Retail Ltd. | Dec 2006 – Jun 2010

• Lead VM & MarCom for South India.

• Design & Open new store; promotional campaigns.

• Built & trained regional VM teams.

• Developed vendor networks in new markets.

 

Mall Visual Merchandiser, Central, Pantaloon Retail India Ltd. | Apr 2006 – Nov 2006

• Standardized mall-wide visual presentation.

• Managed cost budgeting & promotional analysis.

• Conducted competitor activity surveys.

 

Unit Visual Merchandiser, Shoppers Stop | Nov 2004 – Apr 2006

• Maintained Store’s visual standards & asset audits.

• Conducted cost budgeting & competitor analysis.