Zonal Visual Merchandiser, South & West India - Nitco Limited, Jun 2019 (Present)

Accountability:

• New store Design modelling & 3D walkthrough as per requirement of dealer

• 3D Modelling & rendering for branding usage

• New Concept Development for Display, Mock Up & Store

• Planning & executing Visual Brand Identity presence in Standalone / Franchisee / MBO Stores

• New Store opening - Site Visit, Planning + Layout preparation & Execution Display Flow Guideline

• Establish visit of Dealer & franchisee in terms of priority as per business requirement

• Zone wise New Vendor Creation - Price negotiation & Quality Management

 

Visual Merchandising - Touchwood Design Studio Jun 2018 to Jun 2019

• Planning Project Details • Recce & Cost sheet evaluation • Briefs into Design / Execution • Production & Implementation, team management, Manage Production & Execution Billing

Accountability:

• Worked on projects of branding for individual branding companies indirectly for their projects of brands.

• Planning Project Details + Recce & Cost sheet evaluation

• Briefs into Design / Execution

• Manage Production & Execution Worked on projects for their projects

 

Visual Merchandiser Manager - Big Bazaar - Future Retail, Mar 2018 to Jun 2018

Accountability:

• Monitor Production & Execution  Vendor Development & Management • Visual look & feel strategies - Creating / Coordinating with Design & Execution team

Accountability:

• Team Grooming & Team Building along with Training them on nuances of Visual Merchandising

• Mock setups for Fashion Season Changes & Festive

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Visual Merchandising Manager - Landmark Group, Jun 2017 to Feb 2018

Accountability:

• Mar-Com Conceptualization • NSO & Refurbishment of layouts and designs • Translate Briefs into Design & Execution • Budget & Execution of plans

Accountability:

• Plan & Execute Visual Merchandising plan for Own Label concepts for the Pan India Stores Merchandise Display Planning along with Communication for the same

• New Store planning & launch of Prozone Mall & Vega City stores - BOQs, Visual Mapping, & Execution Quality Assurance

• Conceptualizing creative for exterior & interior promotional communications

  • Concept > Design > Budget > Onsite execution

• Drive numbers through concepts developed relevant with the catchment & need of business

• Ensure standardized implementation of Visual Communication is present across the chain

• Practices and procedures in relation to products and their proper display, on Visual Merchandising standards – Guiding the Store VMs on

• Standards & maintaining seamless to & fro communication with them

 

Visual Merchandising - Future Retail Ltd., Jun 2010 to Jun 2017, Deputy Manager Managing design & execution for South India & previously managing Karnataka & Goa States

Certified EDGE – a program with NID Bangalore

Accountability:

• Planning, Budgeting & Strategies for Own Label Products • Visual look & feel strategies – Creating / Coordinating with Design & Execution team

• Manage Production & Execution  Vendor Development & Management

• Drive Communication activities during Karnataka Store Launches Bangalore & Upcountry Karnataka Goa Store Openings & Operation

• Design Region specific activations, which were number drivers, extended to the chain as per catchment's requirement – Fashion & Electronic activations

• Promo Communication

  • Conceptualize > Design > Budget > Execute – Catchment / Region Specific Promotions

  • Plan Launch of National level Promotional Communication Adapt > Budget > Execution in Stores

• Team Grooming & building secondary level leadership associates & Team Building along with Training them on nuances of Visual Merchandising

• Mock setups for Fashion Season Changes & Festive

• Charter yearly Budgets & remain within the stipulated year plan

• Consolidation of the region in terms of vendors & empanel new vendors on Service, Quality & Cost beneficial parameters

• Standardized Signage system with the infrastructure to maintain standard formats

 

Visual Merchandising - Reliance Digital Retail Ltd., Dec 2006 to Jul 2010 Karnataka & Tamil Nadu

Accountability:

• Responsible for Visual Merchandising & Mar-Com  Design the theme for proposal & approval of Budget & Implementation  Involve - preparing Strategies to increase the Footfall in the store  Coordinating with Projects team

• Supervise activating all New Store Opening activities pertaining to Visual Merchandising & Mar-Com for all New Store opening during the start-up phase from 2006 – 2010

• Store campaigns Design & Implement for South India

• Team Grooming & building secondary level leadership associates & Team Building along with Training them on nuances of Visual Merchandising

• Empanel new vendors on Service, Quality & Cost beneficial parameters in new cities as per the new market penetration

 

Central - Future Lifestyle Fashion Limited | Bengaluru, April '06 - December '06, Visual Merchandising Executive

Shoppers' Stop Ltd | Mumbai, November '04 - April '06, Visual Merchandising Executive

• Consolidate Reports on Monthly / Promotion basis

• Competition Activity Survey & reporting the same

• Analysis of the Store Display executed & the Trend

• SOH / SOR maintenance report