WORK EXPERIENCE

Zonal Visual Merchandiser Nitco Tiles Ltd. June 2019

Responsibilities:

• New store Design modeling & walkthrough as per requirement of dealer

• New Product Launch activities planning designing & execution – E2E

• Planning & executing Visual Brand Identity presence in Standalone / Franchisee / MBO Stores

• New Store opening - Site Visit, Planning + Layout preparation & Execution Display Flow Guideline

• Zone wise New Vendor Creation - Price negotiation & Quality Management

• New Concept Development for Display, Mock Up & Store

 

Visual Merchandiser - Touchwood Design Studio Bangalore, Sep 2018 to Jun 2019

• Planning Project details - Recce & Cost evaluation management

• Briefs into Design -  End to end implementation, team management

• Manage Production > Execution

 

Deputy Manager Visual Merchandiser - Future Retail Ltd. Raipur, Mar 2018 to Jun 2018

• Manage Production & Execution • Vendor Development & Management • Visual looks & feels strategies – Creating / Coordinating with Design & Execution team

Managed:

• Mock setups for Fashion Season Changes & Festive.

• Team Grooming & Team Building along with Training them on nuances of Visual Merchandising.

 

Manager Visual Merchandiser Pan India Spar Hypermarket India Ltd. Bangalore, Jun 2017 to  Jan 2018

Responsibilities:

• Mar-Com Conceptualization • NSO & Refurbishment of layouts & designs • Translate Briefs into Design & Execution • Budget

Managed:

Conceptualize look & feel for exterior & interior promotional communications Concept > Design> Budget >onsite execution.

• Execute plans for Own Label concepts for the Pan India stores merchandise display planning along with communication for the same.

• New Store launch – Coimbatore Prozone Mall & Bangalore Vega City stores – Plan, Production, & Execution

• Drive numbers through concepts relevant with the catchment & need of business.

• Ensure standardized implementation of Visual Communication is present across the chain.

 

Deputy Manager Visual Merchandiser - Future Retail Ltd. Karnataka & Goa, Jun 2010 to Jun 2017

Responsible:

• Visual conceptualization for Own Label Products • Visual look & feel strategies – Creating / Coordinating with Design & Execution team • Manage Production & Execution • Vendor Development & Management

• Conceptualize Region specific activations, which are number drivers, extended to the chain as per catchment’s requirement – Fashion & Electronic activations.

• Promo Communication

  • Conceptualize > Design > Budget > Execute – Catchment / Region Specific Promotions.

  • Plan Launch of National level Promotional Communication Adapt > Budget > Execution in Stores

• Activity management for New Store launches Bangalore & Karnataka Goa.

• Mock setups for Fashion Season Changes & Festive.

• Charter yearly Budgets & manage the stipulated year plan.

• Consolidation of the region in terms of vendors & empanel new vendors on Service, Quality & Cost beneficial parameters.

• Team Grooming & building secondary level leadership associates along with Training them on nuances of Visual Merchandising & maintaining seamless to & fro communication with them.

 

Assistant Manager Visual Merchandiser - Reliance Digital Retail Ltd. Karnataka & Chennai region, Dec 2006 to Jun 2010.

Responsible:

• Responsible for Visual Merchandising & Mar-Com • Design the theme for proposal & approval of Budget & Implementation • Involve - preparing Strategies to increase the Footfall in the store • Coordinating with Projects team

Managed:

• Handled all New Store opening activities pertaining to Visual Merchandising & Mar-Com for all stores during the start-up phase from 2006 - 2010.

• Store campaigns design & implementation for South India.

• Team Grooming & building secondary level leadership associates along with Training them on nuances of Visual Merchandising.

• Empanel new vendors on Service, Quality & Cost beneficial parameters in new cities as per the new market penetration.

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PREVIOUS EXPERIENCE:

Senior Executive Visual Merchandiser – Central Pantaloons Retail India Ltd. Bangalore, Apr 2006 to Dec 2006.

Responsible:

• Consolidate Reports on Monthly / Promotion basis.

• Competition Activity Survey & reporting the same

• Analysis of the Store Display executed & the Trend

 

Unit Visual Merchandiser - Shoppers Stop Ltd. Mumbai & Bangalore, Nov 2004 to Apr 2006.

Responsible:

• Analysis of the Store Display executed & the Trend

• Competition Activity Survey & reporting the same

• SOH / SOR maintenance report